EasyVax / Powered by GSK
Making Vaccine Scheduling Simple
EasyVax is an app and website that helps users quickly schedule vaccine appointments at nearby pharmacies in 60 seconds or less. It streamlines the process by making available appointments easy to find, compare, and book in just a few simple steps.
CLIENT
EasyVax / Powered by GSK
ROLE
Senior UX Designer
AREA OF FOCUS
Biopharma • Mobile & Web
TIMELINE
Nov 2024 - Dec 2024
8 week engagement
OVERVIEW
I joined the team for an 8-week engagement to support this project by improving the UI and introducing new features. During this time, I also expanded the design system and refined the visual direction to create a more polished, market-ready experience.
THE CHALLENGE
There were several challenges in this project, the main one being the tight 8-week timeline, which also coincided with the holiday season. I had to get onboarded quickly and become familiar with the product in a very short amount of time. Alongside implementing UI improvements and new features, I also needed to ensure the designs worked seamlessly across both light and dark modes.
MY ROLE
I was brought in as a lead design expert to enhance the UI and introduce new features to the product.
GOALS & OBJECTIVES
The main goals of this short engagement were to improve the UI and introduce new features, including a vaccine eligibility quiz and support for co-administration of vaccines. I also expanded the design system and refreshed the visual direction to create a more polished, market-ready experience.
Schedule Vaccine Appointment
Search and schedule a vaccination appointment at nearby pharmacies in seconds. No more searching for an appointment at a pharmacy by pharmacy. With the vaccine scheduler, you can:
Find nearby pharmacies
Search all pharmacies in your area at once
Fit into your day
Find pharmacies that have availability that works for you
Streamline process
Schedule and get confirmation immediately
New Feature: Eligibility Quick
As the platform evolved, GSK recognized that EasyVax could serve a much broader audience beyond patients visiting a doctor’s office. Through paid advertising campaigns, traffic was directed directly to the website and mobile apps, creating a need for additional guidance within the user journey. Many visitors were unsure which vaccines they were eligible for, so we introduced an eligibility quiz to help them make informed decisions. To maintain a streamlined scheduling experience, the quiz was designed as a floating action button that was easily accessible when needed while remaining unobtrusive to the primary appointment booking flow.
App Store Graphics
